Devana Park I and II in Ljubljana Sold Out: Stoja Trade from the Beginning to the Final Sale
The sale of the Devana Park project is an important milestone for us. It follows years of presentations, tours, discussions with buyers, and coordination with the investor. During this time, a once-underutilized space has been transformed, and a distinctive Ljubljana neighborhood has come to life at the foot of Golovec.
Devana Park: From an Overlooked Location to a Sought-After Neighborhood at the Foot of Golovec
At the start of the project, the location along Hradeckega Street was not yet as well-known or sought-after among buyers as it is today. The developer saw potential in it: proximity to the center of Ljubljana, the green surroundings of Golovec, and the opportunity to develop a modern residential environment.
At Stoja Trade, we helped bring this vision to life from the very beginning. We highlighted the location’s advantages and the living possibilities the project promised to buyers. As the neighborhood took shape, these advantages became increasingly tangible.
With both phases of Devana Park, which together comprise 142 apartments, this previously underutilized space has taken on a new character and appearance.
Based on our sales experience, the perception of this part of Ljubljana has also changed. Buyers increasingly recognized the value of a location where city life, daily errands, and forest trails are close to home.
The collaboration between the developer and Stoja Trade has contributed to a more attractive image of this part of Ljubljana, a higher quality of life, and greater property values. The thoughtful development of the neighborhood, combined with our efforts in marketing and sales, has helped create a desirable residential environment in an area that was once overlooked.
Apartments on Hradeckega Street: Close to the Center of Ljubljana and Nature
One of the key advantages of Devan Park is its location at the foot of Golovec. It offers residents access to walking and recreational trails, while keeping them close to Ljubljana’s old city center, Kodeljevo, and the city’s infrastructure.
A variety of apartment sizes-from smaller units to spacious terrace apartments—appealed to buyers with diverse lifestyle needs. Among them were singles, couples, families, and buyers seeking real estate as a long-term investment.
Entrepreneurs, doctors, and other professionals also decided to purchase, valuing above all the location’s connection to their daily lives. Proximity to work and the city, a functional apartment, and the opportunity to escape into nature were key factors in their decisions.
Marketing of New Construction: Stoja Trade Involved from the Very First Phase of Devana Park
At Stoja Trade, we were involved in the project from the very start of the marketing of Devana Park I and continued our work throughout the entire second phase. We handled the project presentation, communication with buyers, and apartment sales, while adapting our marketing activities to the progress of construction and market response.
Following the successful completion of the first phase, the developer once again selected us to handle the marketing and sales for the second phase. For us, this is an important confirmation of our professional collaboration, mutual trust, and the quality of our work. We thus continued the partnership with a solid understanding of the project and the shared experiences from the first phase.
At the beginning, we built interest through teaser content and the gradual unveiling of the project. This was followed by presentations of the design, location, and individual apartments, as well as posts on our website and social media channels and media coverage.
As construction progressed, we shifted our focus to the actual experience of the future home. We organized individual tours and open houses where buyers could view the floor plans, outdoor spaces, and the surrounding area.
We coordinated all activities within the Stoja Trade team. Questions raised during the tours helped us create more useful content, while feedback on our posts revealed which features and apartments interested buyers the most. We continuously adapted our marketing strategies right up until the last available units were sold.
The strength of a great team is demonstrated through years of collaboration
A multi-year residential project requires much more than just initial momentum. Fatigue, differing expectations, more complex coordination, and periods when sales take longer also arise. That’s when the strength of the partnership and the team’s perseverance truly shine through.
At Stoja Trade, we stood by the investor even during the most challenging periods. We maintained open communication, sought solutions, and kept moving forward. When a particular approach no longer yielded the same results, we adapted it. When a unit took longer to sell, we gave it extra attention.
This is where the advantage of a large, cohesive, and experienced team becomes apparent. A large-scale project requires sufficient personnel, time, expertise, and organizational support to ensure that the work proceeds smoothly over several years. At Stoja Trade, we channeled these resources toward a common goal and ensured that the project remained active until the sale was finalized.
We devoted the same attention to the last apartment as we did to the first. We view this very persistence as an essential part of our responsibility to the investor and buyers.
Devana Park I and II Sold Out: A Visible Result
Today, the result of our joint efforts is visible along Hradeckega Street: a vibrant neighborhood, occupied homes, and the successful completion of sales for both phases.
For Stoja Trade, Devana Park is an important reference in the field of marketing and sales of new-construction properties in Ljubljana. We are proud of our contribution to the location’s visibility, the work we’ve done, and the partnership we’ve maintained throughout the entire project.
The 140 apartments sold are a tangible result of collaboration, trust, and a team that persevered until the very end.
A Reliable Partner for Investors Throughout the Entire Real Estate Project
Selling a large-scale residential project requires a long-term commitment. Over the course of several years of collaboration, there are inevitably more challenging coordination efforts, varying expectations, and periods when buyers take longer to make decisions. At such times, open communication, responsiveness, and perseverance are key.
We stood by the investor throughout all phases of Devana Park. We continued to conduct showings, tailored our presentations, and sought out suitable buyers—even for apartments whose sales required more time and individualized attention.
This demonstrated the strength of Stoja Trade’s large, cohesive, and experienced team. Through coordinated efforts, knowledge sharing, and a broad network of contacts, we ensured uninterrupted work on the project. Even during more challenging periods, we maintained our dedication and, together with the investor, sought ways to achieve a successful conclusion.
The last apartments require the same level of attention as those at the start of sales. Our responsibility to the investor and buyers remained the same throughout the entire collaboration.
Devana Park I and II Sold Out: Thank You for Your Trust
Following the successful completion of the sale, we would like to thank the investors who recognized the potential of the location at the foot of Golovec and entrusted us with the marketing and sale of the apartments. Thank you for your cooperation, your willingness to listen, and your readiness to work with us to resolve even the most challenging issues.
Thank you to all buyers who placed their trust in the Stoja Trade team when purchasing an apartment at Devana Park. Buying real estate is a major decision, and we’re delighted to have been able to accompany you on this journey.
Special thanks go to our employees and colleagues. Behind every successful sale are numerous conversations, tours, preparation of materials, coordination, and behind-the-scenes work. Your dedication has played a key role in ensuring that today we can announce that both phases are sold out.
Thank you also to the designers, contractors, and all business partners who participated in the development, construction, and presentation of the neighborhood.
The result is clear to see: a modern, well-maintained neighborhood with all 142 apartments sold. We are proud of Devana, of the collaboration that has helped shape the new look of this part of Ljubljana, and of our team, which has been with the project from start to finish.
Are you planning a residential project? Choose a partner with a proven track record.
The sold-out Devana Park I and II projects confirm Stoja Trade’s strength in marketing and selling new construction projects. Our collaboration with investors begins right at the project’s design stage. With our market knowledge and direct experience with buyers, we help design and optimize floor plans, select unit sizes, and arrange the layout of the apartments so that the offering meets the needs of future buyers from the very beginning.
We provide investors with an experienced team, in-house marketing, and a broad network of potential buyers. From consulting on design and pricing strategy to project presentations, showings, and closing sales, we integrate all steps into a well-thought-out sales process.
We stand by the investor until the very last sale, even when the project requires more time, adjustments, and perseverance. The decision to choose Stoja Trade again for the second phase of Devana is a testament to the trust and fair collaboration that yields tangible results.
Let’s discuss how we can lay a solid foundation for a successful sale right from the design phase of your project.
Zoran Đukić, director of Stoja Trade
zoran@stoja-trade.si
+386 41 652 141
